I was recently contacted by a company called Schmap, who are pretty neat web-based and downloadable city guides. It seems they found a grainy, blurry photo I took with my cameraphone of the Depeche Mode concert last year at Hartwall Arena on my Flickr page. So now my photo is one of the pictures illustrating Hartwall Arena in their guide. I guess it looks pretty cool in thumbnail size. Good strategy on Schmap's part plugging in to online social networks in this way to drum up word-of-mouth among the digerati. I've already noticed others who received similar requests as I did are also blogging about Schmap, so it looks like the strategy is working for them.